It's called a loss leader.

It's called a "loss leader," okay?

It's what you call in business a loss leader.

Why did I make this a loss leader?

We use it as a loss leader to get her corporate business, the multibillion-dollar Arness coffee conglomerate. Hmm.

We use it as a loss leader to get her corporate business, the multibillion-dollar Arness coffee conglomerate. [Clears throat] Hmm.

We share the grief expressed about the tragic loss of those two leaders.

The United States joins the people of Samoa in mourning the loss of their beloved leader.

We mourn the loss of a spirited leader whose courageous order to evacuate...

We extend our most sincere condolences to the people of Malaysia on the loss of their great leader.